Get The Most Out
Don’t run PPC campaigns with a PPC agency that doesn’t understand your industry and doesn’t have user experience optimized first.
We’ve been working in PPC management as a PPC agency for a long time, so we’ve seen every failed scenario imaginable when it comes to PPC campaigns. We’ve seen companies struggle to manage PPC campaigns themselves, burning through their budgets with weak results.
We’ve also seen plenty of cases where a PPC agency has blown a client’s budget simply because they don’t know the industry or product/service well enough to understand how users behave when searching for information in that space.
Within the blink of an eye, hundreds or thousands of dollars can vanish by not establishing and executing an effective strategy.
Here’s the deal—even bad PPC campaigns will generate traffic to your site, but they’ll also generate high bounce rates. Traffic that immediately bounces from your site is worthless, is your PPC agency blowing your monthly budget?
We have been successfully delivering PPC management services to our clients for years. Just like with any 5 Fold Agency service, when clients sign up with us for PPC management, they get way more than just a one-dimensional approach.
We conduct a comprehensive analysis to help ensure our strategic approach to the client’s PPC campaign delivers measurable results.
Top Mistakes We See
95% of the time your PPC campaigns ARE NOT setup correctly and your Ads are showing up around the incorrect search phrases. This is mainly due to the fact that your campaigns are setup with a “Broad Match” instead of a “Phrase Match or Exact Match”. Focus on the quality of traffic, not the quantity. Instead of focusing around spending your $500-$1K monthly budget try and spend the least amount of money to get 1-2 solid high quality leads then increase your spend.
Intent of Search: You do not know the intent of the person searching. It could be a competitor, researcher, spammer, student or a potential lead. Audit your traffic on a daily/weekly basis to reduce the total percentage of non relevant lead traffic, however you can never stop it…just increase the efficiency.
Bounce rate: The fastest way to determine the overall effectiveness of a campaign. Most often we audit campaigns that are 85% bounce rate and above, good campaigns should be under 70% worst case.
PPC Advertising Tips
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Don’t Just Focus On The Ad
PPC Agency Expansion
Let’s run through the scenario: So, you want to run paid AdWords campaign on Google so that users searching for your service or product can find you. OK, great! But what happens once that user clicks the ad? Is your landing page properly optimized to capture the lead? Do you have a clear call to action? Is your website responsive to mobile users? Is the content managed properly? Is your value proposition clear and persuasive when compared to your competition?
All of these elements factor into the success of your PPC campaign. This is how our minds work as a PPC Agency —we put ourselves in the user’s seat so we can fully understand their experience, then we make modify our approach based on what we discover about the user’s experience.
Our PPC agency management campaigns go much deeper than just getting the click—our campaigns provide a full-cycle strategy for capturing leads after the click. As a leading PPC agency, we are frequently changing our tactics based on market feedback and campaign ROI…we aren’t just set in what worked before.