Social Media Advertising 2018-07-25T15:03:59+00:00

Social Media Advertising Agency

The Best Advertising ROI

With almost the entire globe on the top three social media platforms (LinkedIn, Facebook, Instagram), social media advertising has proven to be a viable and quantifiable marketing resource for companies in B2B & B2C. Our social media advertising agency has been producing top rated campaigns since 2015 and continues to reach new levels with each platform update.

In B2B, professionals previously primarily used LinkedIn to conduct background research on people/companies and to conduct job search searches. All of that changed in 2016 when LinkedIn introduced advertising options, taking LinkedIn’s value as an essential marketing tool whole new level.

Facebook is a great platform for cost effective B2B brand awareness advertising campaigns as well as some specific transactional campaigns, depending on the specific product/service. In B2C, Facebook and Instagram take the cake for brand awareness and transactional campaigns at a very affordable cost of entry.

We have researched, tested, and pushed the limits of our own social media advertising budget to figure out exactly what works and what doesn’t with these powerful advertising channels prior to offering it as a service to clients. Before we offer any strategy to our clients, we conduct a comprehensive analysis to make sure our recommendations result in a valuable return on investment for our clients.

What We Know

Social Media Advertising

LinkedIn offers several advertising options, but we’ve identified the two that provide the best return on investment for our industrial and manufacturing industry clients.

Sponsored Post
We create custom graphics and engaging, relevant copy to entice your target market to click your ad in their feed. We typically create 4-8 ads per month to keep the message relevant and to capture the attention of your most promising prospects. With the new addition of sponsoring video posts, our content shoot and video production brings new exciting engagement.

Sponsored InMail
We create custom cold InMail messages with branded graphics and a call to action providing the recipient with a high level overview of your value proposition. Each campaign is A/B tested to determine which copy performs the best.

Min Monthly Budget: $1,000

With the wide range of Facebook Advertising options, everything is customized around the client and there is no specific tactic to use. It depends on how much attention your target demographic give to Facebook, there are some services that aren’t a fit and won’t have a fast enough ROI.

At the highest level, B2B with a high dollar product/service should focus around brand awareness campaigns with lower priced products/services getting both options of brand awareness or transactional campaigns.

B2C companies have more flexibility and can focus on both brand awareness and transactional on separate campaigns. If your target demographic is strategic, these campaigns can circumvent a poor sales department very quickly. Content and relevancy matter most.

Min Monthly Budget: $500

Our Content

Social Media Advertising Tips

Free Web & SEO Audit (in 60 seconds)

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Successful Campaigns

Social Media Advertising Agency Tips

If you’ve ever tried running campaigns on your own or hired a social media advertising agency, below are the top 6 mistakes that companies make. If you have a social media advertising agency running campaigns right now, audit their strategy against the below and ask questions to them. Social advertising has turned into a very commoditized field and everyone under the sun is an “expert” at it, be careful not to waste your money if they aren’t setup right.

Regardless of LinkedIn, Facebook or Instagram the biggest mistakes are; Content not being relevant and the traffic ins’t landing on a specific page setup for advertising traffic. Spend the upfront time setting up the strategy and the resources to make your social advertising campaigns successful, don’t just reuse something from the past.

The content has to be created for the platform, you won’t run the same video Ad on LinkedIn, Facebook & YouTube. Each campaign needs a specific type of content for that platform, mindset first – creative second.

Advertising Examples

Social Media Marketing Agency

All of the advertisements we create for social are customized around the platform and what works best in the given placement and interaction with the user when they see the ad. Our LinkedIn advertisements have a different look and feel vs our Facebook/Instagram advertisement to make sure that we get the most out of the campaigns.

If your social media marketing agency doesn’t have enough experience on the advertising platforms, then you will be spinning your wheels wasting money while they try and figure out your marketing and target demographic. With our 50+ years of combined B2B and B2C experience, we understand your product/service quickly and have worked on social advertising campaigns within most industries.

Chose 5 Fold Agency as you social media advertising agency partner and see why our strategies produce the highest results at the lowest cost.

Web Design & Dev

Your website in front line of your brand, we have a wide range of skills to cover the most complex websites.

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SEO

Search engine optimization (SEO) is critical to making sure customers can find you online and we know exactly how to position your brand and get you on the 1st page of Google for what matters most.

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Content Marketing

You need strong and consistent content to drive brand awareness, this is the backbone of any 2018 strategy.

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Social Media Marketing

Social media marketing is a powerful tactic for all companies, you just have to focus on the right platform.

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Social Media Advertising

From brand awareness campaigns to strategic click/traffic campaigns, we have the expertise on the main 4 platforms: LinkedIn, YouTube, Facebook & Instagram.

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PPC / SEM

Search Engine Marketing to drive traffic to your site or serve retargeting/remarketing ads to stay in front of your potential customer after they leave.

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Brand Collateral

Need some brand collateral help? We can work on any project related to graphics design, brochures, pitch decks, business cards, logo’s and more.

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Video & Photography

We come on-site and shoot content for any type of marketing initiative using images or video. Your content needs to stay up to date and video is a driving force in marketing.

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