Shady, Lying Crooks: How Auto Buyers Feel about Dealers

Jun 11, 2018

As an industry-leading consulting and analytical services provider in the business and consumer services sector, 5 Fold Agency understands the concerns and frustrations that auto buyers face when dealing with dealerships. We believe in helping our clients make informed decisions, and in this article, we shed light on the shady, lying practices that some dealers engage in, and how it affects the perception of auto buyers.

The Art of Deception

In the automotive industry, there is a subset of dealers who resort to shady practices to maximize their profits at the expense of unsuspecting consumers. These lying crooks employ various tactics that hinder transparency and exploit information asymmetry.

Bait-and-Switch Tactics

One common strategy adopted by these dealers is the bait-and-switch technique. They lure potential customers with attractive offers and discounts, only to present them with entirely different options once they arrive at the dealership. This deceitful practice not only wastes the buyer's time but also undermines trust in the industry.

Misleading Advertisements

Another tactic employed by these crooked dealers is misleading advertisements. They use exaggerated claims, manipulate fine print, and hide important information to trick unsuspecting buyers into believing they are getting a great deal. This not only leads to disappointed customers but also tarnishes the reputation of the entire industry.

The Impact on Consumers

These dishonest practices have a significant impact on how auto buyers feel about dealers. Such experiences erode trust and create skepticism, making it challenging for buyers to make confident and well-informed decisions when purchasing a vehicle.

Financial Burden

When consumers fall victim to these shady dealers, they often end up paying more than they initially anticipated. Hidden fees, unnecessary add-ons, and higher interest rates can lead to a substantial financial burden. This leaves buyers feeling cheated and with a negative perception of dealerships as a whole.

Stress and Anxiety

For many buyers, the process of purchasing a vehicle is already stressful. Dealing with dishonest dealers adds another layer of anxiety, as they are constantly on guard, expecting hidden traps or false promises. This distrust heavily impacts the overall experience and creates reluctance to engage with dealerships in the future.

How to Protect Yourself

While there may be dishonest dealers out there, it is important to note that not all dealerships operate in this manner. With some due diligence and specific precautions, auto buyers can protect themselves from falling victim to these shady practices.

Research and Educate Yourself

Before visiting a dealership, it is crucial to research and educate yourself about the specific make and model of the car you are interested in. Take the time to compare prices, read reviews, and gather as much information as possible. By arming yourself with knowledge, you can better identify and avoid deceitful tactics.

Seek Recommendations

Reach out to friends, family, and colleagues who have recently purchased a vehicle. Ask for recommendations and learn from their experiences. Personal referrals can often lead to more trustworthy dealership options, creating a more positive and transparent buying experience.

Ask Questions and Verify Information

Don't be afraid to ask questions when engaging with dealerships. Request clarity on pricing, financing terms, and any other relevant details. Additionally, verify information independently before making a purchase. This will ensure that you are fully informed and can make decisions based on accurate and reliable information.


At 5 Fold Agency, we strive to provide valuable insights and assistance to auto buyers navigating the complex world of dealerships. It is crucial for consumers to be aware of the shady, lying crooks within the automotive industry and take steps to protect themselves from falling prey to their deceitful practices. By empowering buyers with knowledge and highlighting these issues, we hope to contribute to a more transparent and trustworthy car buying process.