Caterers' Top Goals for 2016 and How to Reach Them

May 1, 2019


Welcome to 5 Fold Agency, your trusted partner in the catering industry. As a professional consulting and analytical services provider, we understand the challenges caterers face when it comes to setting and achieving business goals. In this article, we will explore the top goals for caterers in 2016 and provide you with effective strategies to help you surpass them.

1. Increase Event Bookings

Caterers consistently aim to increase their event bookings, and 2016 is no exception. To achieve this goal, you need to establish a strong online presence and optimize your website for search engines. By implementing search engine optimization (SEO) techniques such as keyword research, on-page optimization, and link building, you can improve your website's visibility and attract more potential clients.

2. Expand Target Market

Expanding your target market is essential for the growth of your catering business. Identify niche markets that align with your specialty and create targeted marketing campaigns to reach them. Utilize digital marketing channels such as email marketing, social media advertising, and content marketing to engage with your target audience and increase brand awareness.

3. Enhance Menu Offerings

Menus play a crucial role in attracting clients and satisfying their culinary expectations. Conduct market research to identify the latest food trends and incorporate them into your menu offerings. Consider offering customizable menus to accommodate various dietary preferences and restrictions. Highlight unique and signature dishes that showcase your expertise and set you apart from the competition.

4. Improve Customer Experience

Providing exceptional customer experiences is a key differentiator in the catering industry. Prioritize customer service and take steps to improve client satisfaction. Train your staff to deliver personalized service, respond promptly to inquiries and feedback, and go the extra mile to exceed customer expectations. Positive word-of-mouth referrals can significantly impact your business growth.

5. Streamline Operations

Efficient operations are vital for the success of any catering business. Review your current processes and identify areas where you can streamline operations. Implement technology solutions to automate tasks such as order management, inventory tracking, and event planning. This will not only save time and resources but also improve overall productivity.

6. Enhance Online Reputation

Your catering business's online reputation can strongly influence its success. Encourage satisfied clients to leave positive reviews on reputable review platforms and showcase those testimonials on your website. Monitor online mentions of your brand and promptly address any negative feedback or complaints. By actively managing your online reputation, you can build trust and credibility with potential clients.

7. Stay Updated with Industry Trends

The catering industry is dynamic and constantly evolving. It is essential to stay updated with the latest industry trends, emerging technologies, and best practices. Attend industry conferences and events, join professional associations, and subscribe to industry publications to stay informed. Keeping up with the trends will ensure that your business remains competitive and relevant in the market.


As a caterer, setting goals and striving to achieve them is crucial for sustainable business growth. By focusing on increasing event bookings, expanding your target market, enhancing menu offerings, improving customer experience, streamlining operations, enhancing your online reputation, and staying updated with industry trends, you can position your catering business for success in 2016 and beyond. At 5 Fold Agency, we are here to support you on this journey and provide you with the consulting and analytical services you need to surpass your goals. Contact us today to learn more!