The 6 Kinds of Social Media Posts That Still Work During the COVID-19 Pandemic

Apr 26, 2019

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Welcome to 5 Fold Agency, the leading experts in consulting and analytical services for businesses and consumers. In today's digital age, social media has become a vital platform for connecting with your target audience and driving brand awareness. However, with the ongoing COVID-19 pandemic, it's crucial to adapt your social media strategy to the current climate.

Why Social Media Matters During COVID-19

The COVID-19 pandemic has significantly impacted businesses and consumer behavior. With many people staying at home and practicing social distancing, the internet and social media have become primary sources of information and entertainment. As a result, businesses must leverage social media to stay connected with their customers and maintain their online presence.

The Power of Social Media Posts

Social media posts are a powerful tool for conveying your brand message, engaging your audience, and driving website traffic. By crafting compelling and relevant posts, you can build brand loyalty, increase conversion rates, and ultimately achieve your business objectives. Here are the six kinds of social media posts that continue to be effective during the COVID-19 pandemic:

1. Informative and Educational Posts

In a time where accurate information is essential, your social media posts should aim to inform and educate your audience about relevant topics related to your industry. Share valuable insights, tips, and resources that your audience can benefit from. By positioning yourself as a trusted source of information, you'll attract and retain a loyal following.

2. Inspirational and Motivational Posts

The COVID-19 pandemic has brought about uncertainty and negativity. Counterbalance this by sharing inspirational and motivational posts that uplift and inspire your audience. Present stories of resilience, success, and positivity that resonate with your target market. By spreading positive vibes, you'll foster a sense of community and strengthen your brand image.

3. Behind-the-Scenes Posts

With many people craving connection and authenticity, behind-the-scenes posts are a great way to humanize your brand. Take your audience on a virtual tour of your workplace or showcase the faces behind your brand. This fosters trust and allows your audience to connect with your brand on a deeper level.

4. User-Generated Content Posts

Encourage your audience to share their experiences and perspectives related to your brand or industry. User-generated content posts not only provide valuable social proof but also foster a sense of community and engagement. Feature user-generated content on your social media platforms to build trust and credibility.

5. Promotional Offers and Discounts

Many businesses have been affected by the economic impact of the pandemic. Offering exclusive promotions, discounts, or packages on your social media platforms can help drive sales and support your business during these challenging times. Create appealing offers that provide value to your customers and promote them through well-crafted social media posts.

6. Interactive and Engaging Posts

Interaction is key to building a strong online community. Craft posts that encourage your audience to engage with your brand by asking questions, organizing polls, or running contests. By fostering two-way communication, you'll increase engagement, expand your reach, and establish meaningful connections with your audience.


As the COVID-19 pandemic continues to shape our world, it's crucial for businesses to adapt their social media strategies accordingly. By incorporating these six kinds of social media posts into your marketing efforts, you can stay connected with your audience, build brand loyalty, and drive business growth. At 5 Fold Agency, we offer expert consulting and analytical services to help you navigate these challenging times and achieve your digital marketing goals. Contact us today to learn more!

© 2022 5 Fold Agency. All rights reserved.

Howard Edison
This article provides valuable insights on effective social media posts during COVID-19.
Nov 11, 2023
Scott Woyak
Great tips! 🙌 These social media posts are still effective!
Oct 12, 2023