Data management for a data-driven, consumer-friendly target group approach
Digitalization makes it possible to collect data traces from consumers. The diversity, heterogeneity and amount of data pose major challenges for data management in this context. Our team is dedicated to the challenge of finding solutions with you for a data-driven, consumer-oriented target group approach.
OUR ANSATZ IS BASED ON THREE PILLARS:
- Data collection and refinement within the framework of the Data Protection Directives
- Data Management Platform (DMP) as the basis for programmatic data management as well as the delivery of
- Team of experts consisting of technology specialists, data analysts and data managers as well as AdOperations specialists. We also draw on the expertise of our technology partners (Lotame) as well as machine learning specialists (1plusX).
The centralized pooling of data – via 3rd party data, your data and our own data – forms the basis for our approach.
We are happy to support you in the targeted use of data management for your campaigns or in the possibilities you have to increase campaign efficiency with your own data.
Our range of services in the field of data management includes:
- Tailor-made target groups, especially for eCommerce issues / Development of exclusive and customer-specific target group segments
- Advice and implementation of specific data acquisitions
- KPI-Reportings ("Deep Dive") incl. recommendations for action
- Data-based audience evaluation
- Multi-Channel Analysis