Digital Strategy 12/01/2017 11:24:36

5Fold Agency as a consultant for your Digital Strategy

Today, the digital world has become an integral and natural part of our everyday lives. We use smartphones where we go and stand, 3D technologies are increasingly making their way into households and mobile payment will soon be a matter of course.

This digital world offers a wide range of opportunities for innovative or new business models and strategies.
Together with you, we develop strategies that are individually tailored to your company, so that you can successfully master the "digital transformation". In addition to the strategy, the implementation and advertising address must also fit in the target group.

5Fold Agency sees itself not only as a consultant in the field of digital strategy, but also as a companion in the implementation and implementation in your company.

Our range of services in the field of digital strategy includes

  • Analysis competitive environment (trends, business areas, market shares, etc.)
  • Consumer analysis incl. media use
  • Technology consulting and development of data setup
  • Training in digital communication, technology and convergence
Männ hält auf Handfläche leuchtende Glühbirne

Planning: Conception, Implementation & Insights from a single source

We will be happy to advise you on the design of your campaigns and plan state-of-the-art implementations for you; i.e. processing based on tools, with independent placement selection according to Insight or data basis and with the necessary negotiating skills.

Our modern planning approach combines cross-media know-how with integrated digital working methods.
This way, your ads are orchestrated and tactically coordinated across the channels used. It does not matter whether consumers are addressed classically, electronically or only in digital touchpoints, relevant contacts with the right performance are important. We help you to distribute your advertising volume sensibly among individual measures.

Our range of services in the field of planning includes

  • Media strategy, campaign planning (on-/offline and all digital disciplines)
  • Rough planning: Tactical use, targeting recommendation and KPIs
  • Detailed planning: Appearance planning incl. calculation on advertising media
  • Coordination of/with ad production and creation of production guidelines
  • Purchasing (if necessary incl. negotiation) and its optimization
  • Interim reports, final reporting with recommendations for action and learnings for subsequent communication

When choosing a placement, we rely on a deep understanding of the media and a strong engagement with usage behavior in order to play advertising with a lasting effect despite "Battle of Messages". We also rely on the networked use of push and pull measures, as well as on continuous and individual KPI optimization.