Shooting Time Lapse Photography: An Essential Guide for Businesses

Nov 7, 2023


In today's fast-paced digital world, capturing attention and engaging audiences has become more challenging than ever. Businesses are constantly seeking cutting-edge methods to create compelling content that stands out. One such technique that has gained significant popularity is shooting time lapse photography. This stunning visual art form has the power to revolutionize advertising and video/film production projects by adding a unique and mesmerizing touch to the final product.

The Magic of Time Lapse Photography

Time lapse photography allows you to condense hours, days, or even months into a short and captivating sequence. It captures the passing of time in a way that is visually striking and captivating. Through a carefully planned and executed process, time lapse photography offers a fresh perspective on various subjects, whether it's a bustling cityscape, a blooming flower, or a construction project.

The Benefits for Businesses

As a business owner or marketer, integrating time lapse photography into your projects can bring numerous benefits:

  • Grab Attention: In a world where attention spans are shrinking, a time lapse video stands out from the crowd. Its unique visual style captures viewers' curiosity and keeps them engaged.
  • Enhance Storytelling: Time lapse photography helps convey a story or showcase the progress of an event or project over time. Whether it's documenting the construction of a building or capturing the evolution of a product, time lapse videos have a powerful storytelling impact.
  • Create Buzz: By adding dynamic and visually stunning content to your advertising campaigns or social media strategies, businesses can generate excitement and buzz around their brand.
  • Showcase Transformation: Time lapse videos provide an opportunity to showcase the transformation process of a project, such as a renovation, a product assembly, or a setup for an event. This can be highly engaging for potential clients or customers.
  • Highlight Brand Identity: By incorporating time lapse photography into your visual content, you can showcase your brand's creativity and innovative approach, setting yourself apart from competitors.

Essential Techniques for Shooting Time Lapse Photography

1. Choosing the Right Equipment

The first step in shooting time lapse photography is selecting the appropriate equipment. Here are some essential tools you will need:

  • Camera: A DSLR or mirrorless camera is ideal for capturing high-quality images. Make sure it has a time lapse feature or intervalometer.
  • Lens: Wide-angle lenses are commonly used in time lapse photography to capture a larger field of view.
  • Sturdy Tripod: To ensure stability and eliminate camera shake, use a sturdy tripod or a specialized time lapse motion control system.
  • Intervalometer or Remote Shutter Release: This device enables you to set the timing and intervals between shots, ensuring precise control over your time lapse sequence.

2. Planning and Composition

Before you start shooting, careful planning and composition are crucial for a successful time lapse video:

  • Scouting Locations: Identify the best locations that align with your project goals and capture the essence of the subject you want to depict.
  • Timing: Consider the time of day and weather conditions that will contribute to the overall aesthetics of the final footage.
  • Composing the Shot: Frame your shots effectively, keeping in mind the visual elements you want to include and their relative movements throughout the time lapse.

3. Mastering Interval Settings

The key to successful time lapse photography lies in setting the right intervals between shots. Factors to consider when determining the interval include:

  • Subject: The speed of the subject's movement will guide the interval timing. Faster-moving subjects require shorter intervals, while slower movements can be captured with longer intervals between shots.
  • Desired Duration: Decide on the total duration of the time lapse sequence. This will impact the number of shots needed and, consequently, the interval timing.

4. Post-Production Techniques

After capturing the time lapse footage, post-production is essential to enhance the visual impact:

  • Importing and Sorting: Transfer your footage to a computer and organize it for easy access during the editing process.
  • Editing: Use professional editing software to assemble the time lapse sequence, add transitions, adjust colors, and enhance the overall visual appeal.
  • Music and Sound Design: Consider incorporating suitable music or sound effects to complement the visuals and evoke the desired emotional response from the audience.
  • Exporting and Sharing: Optimize your final video for different platforms and export it in the appropriate format and resolution.


Shooting time lapse photography opens up endless creative possibilities for businesses in the advertising and video/film production industries. It allows you to create visually captivating content that stands out, engages viewers, and enhances storytelling. By mastering the essential techniques, planning meticulously, and using appropriate equipment, you can harness the power of time lapse photography to elevate your projects and leave a lasting impression on your audience.

Christopher Layton
Great tips for businesses! 📸
Nov 8, 2023