What People Want to See on Your VDP

Jan 31, 2023


Welcome to 5 Fold Agency, your go-to source for comprehensive consulting and analytical services in the automotive industry. In this article, we will delve into the essential elements that people want to see on your Vehicle Detailing Page (VDP), with a focus on improving user engagement and search rankings.

The Importance of a Well-Optimized VDP

Your VDP is a critical component of your online presence, as it serves as a digital showroom for potential car buyers. Ensuring that your VDP provides relevant and engaging information can significantly increase your chances of converting site visitors into paying customers. It also plays a vital role in enhancing your search engine rankings, making it easier for users to find your listings.

1. High-Quality Vehicle Images

One of the first things people look for on a VDP are high-quality images of the vehicle they're interested in. Clear, visually appealing images that showcase the unique features of the car can help build trust and engage potential buyers. Make sure to capture various angles and highlight any special features to provide a comprehensive view of the vehicle.

2. Detailed Vehicle Description

Accurate and detailed vehicle descriptions are crucial for users seeking specific information about a car. Include key details such as make, model, year, mileage, engine specifications, and any additional features. Use descriptive language and provide information that highlights the unique selling points of the vehicle. The description should be comprehensive but concise, allowing users to quickly grasp the key details.

3. Vehicle History and Condition

Transparency is key in the automotive industry, especially when selling used vehicles. Provide a comprehensive vehicle history report, including any accidents, repairs, or maintenance records. This helps build trust and gives potential buyers a clear understanding of the vehicle's condition. Additionally, include the vehicle's current condition, both inside and out, highlighting its well-maintained aspects.

4. Pricing and Financing Options

Clear and transparent pricing information is essential for potential buyers. Display the vehicle's price prominently on the VDP, along with any financing options or incentives available. Providing upfront pricing reduces friction in the buying process and increases trust with potential customers.

5. Customer Reviews and Testimonials

Include customer reviews and testimonials on your VDP to showcase positive experiences and build credibility. Positive feedback from satisfied customers can greatly influence potential buyers' decision-making process. Consider featuring reviews from reputable third-party platforms to further boost trust and reputation.

6. Interactive Features

The inclusion of interactive features, such as a 360-degree view of the vehicle's interior or virtual test drive experiences, can elevate the user experience on your VDP. These features provide potential buyers with an immersive and interactive way to explore the vehicle. The more engaged users are, the more likely they are to convert into buyers.

7. Contact Information and Call-to-Action

Make it easy for potential buyers to reach out to you by prominently displaying your contact information, including your phone number, email address, and even a contact form. Additionally, include clear call-to-action buttons that direct users to schedule a test drive, request more information, or make an inquiry. Streamlining the communication process increases the likelihood of connecting with interested buyers.


By incorporating these essential elements into your VDP, you can create a compelling user experience that not only satisfies what people want to see but also boosts your search rankings. At 5 Fold Agency, we specialize in optimizing VDPs and helping businesses in the automotive industry thrive. Contact us today to learn how our consulting and analytical services can take your VDP to the next level.


  • Vehicle Detailing Page
  • VDP optimization
  • Vehicle images
  • Detailed vehicle description
  • Vehicle history and condition
  • Pricing and financing options
  • Customer reviews and testimonials
  • Interactive features
  • Contact information
  • Call-to-action
  • 5 Fold Agency
  • Consulting services
  • Analytical services
Clare Waggitt
Great tips for optimizing your VDP and driving engagement!
Oct 16, 2023
Patricia Barnett
This article provides valuable insights for maximizing engagement on your VDP.
Oct 8, 2023