Coronavirus and the Catering Industry: Practical Tips

Feb 12, 2022

The Impact of Coronavirus on the Catering Industry

The coronavirus pandemic has had a significant impact on various sectors around the world, and the catering industry is no exception. With strict social distancing measures, lockdowns, and changing consumer behaviors, restaurateurs and catering businesses have faced unprecedented challenges.

Adapting to the "New Normal"

In order to survive and thrive in these challenging times, catering businesses need to adapt and find innovative solutions. Here are some practical tips to help you navigate through the coronavirus pandemic:

1. Embrace Contactless Services

Contactless services, such as online ordering, curbside pick-up, and delivery, have become essential for catering businesses. Implementing a user-friendly online ordering system can help you continue serving your customers while maintaining a safe distance.

2. Implement Stringent Health and Safety Measures

Ensuring the safety of your staff and customers is crucial. Follow the guidelines provided by health authorities and implement stringent health and safety measures. Regularly sanitize your premises, provide hand sanitizing stations, and enforce the use of masks for staff and customers.

3. Diversify Your Offering

Consider expanding your catering services to accommodate the changing demands of your customers. Offer meal kits, family-style packages, or even virtual cooking classes to maintain engagement and revenue streams.

4. Communicate Effectively

Clear and effective communication with your customers is paramount during these uncertain times. Keep them informed about any changes in your services, safety protocols, and special offers through your website, social media, and email updates.

5. Collaborate with Local Suppliers

Supporting local suppliers not only strengthens your community but also ensures a steady supply chain. Collaborate with local farms, bakeries, and other food producers to source fresh and high-quality ingredients, which can be a unique selling point for your catering business.

6. Online Marketing and SEO

Invest in online marketing efforts and search engine optimization (SEO) to increase your online visibility. By utilizing relevant keywords and creating high-quality content, you can improve your website's rankings on search engine results pages and attract more potential customers.


The catering industry has undoubtedly been impacted by the coronavirus pandemic, but with the right strategies and adaptability, businesses can overcome these challenges. By embracing contactless services, prioritizing health and safety, diversifying offerings, communicating effectively, collaborating with local suppliers, and implementing online marketing and SEO, catering businesses can navigate through these uncertain times and maintain success.

At 5 Fold Agency, we understand the unique challenges faced by the catering industry during these times. Our consulting and analytical services are tailored to cater to the specific needs of businesses in the food and hospitality sector. Contact us today to learn how we can help you adapt and thrive in the new normal.

Chris Goan
Great read! These practical tips are πŸ”‘ for the catering industry to navigate through these challenging times. πŸ’ͺπŸ’ΌπŸ½οΈ
Oct 8, 2023